INNOVATION TRAIL 2023 – 'INNOVATION TRAIL LIVE'

The Innovation Trail Live is a brilliant showcase for the latest, best and most ground-breaking equipment in the plant & tool sector. Taking place at the annual Executive Hire Show, it has been growing in popularity among manufacturers, and it certainly makes for compelling editorial within Executive Hire News magazine.

All Innovation Trail participants are highlighted at the show and in the printed guide. However, the ‘live’ component, in which an independently curated shortlist of manufacturers are interviewed about their products on stage, has not proved quite as popular with show visitors.

Because of this, we decided to change the formula in 2022, introducing an enthusiastic new presenter and interviewing a small number of shortlisted manufacturers live to camera on their Executive Hire Show stands. The resulting video footage was then broadcast to social media channels.

This approach has worked so well that we have decided to interview all shortlisted Innovation Trail Candidates on their stands at EHS 2023. We hope to be able to liveblog their presentations too. Otherwise, the Innovation Trail concept remains as viable and vital as ever, exploring new technologies, more sustainable energy sources and showcasing equipment that helps to push the net-zero agenda. Products fitting this outline and which have launched since February 2022 are considered for entry, and all are vetted by an independent panel of hire industry experts.